THREEKIT RAISES $35M SERIES B ROUND TO FUEL VISUAL COMMERCE
Today Threekit is proud to announce its $35 million Series B funding round led by Leaders Fund, with participation from strategic investors ServiceNow and ISAI Cap Venture (Capgemini and ISAI joint fund) and existing investors Salesforce and Shasta Ventures. This capital will help the company to accelerate investments in their product platform, eCommerce integrations, global sales organization and partner network.
Powering Better Online Experiences
The simple fact is, traditional product photography can’t keep pace with the demands of today’s online shopper. We all want more dynamic digital product experiences when making purchase decisions, and the next frontier to enable this experience is 3D, augmented reality and virtual photography. With Threekit, shoppers can customize, zoom-in, rotate, add-parts, and more for eCommerce, sales, and service.
And best of all, the merchants that provide shoppers with this experience will win big. Threekit has already driven over $1 billion in sales for both B2C and B2B customers this year. This investment further powers their tremendous opportunity to grow in step with our customers.
Helping brands differentiate and break down silos
Having a digital version of the product is also proven to lead to breakthrough productivity gains for Threekit customers. Brands can prototype without actually making a physical products. They can email out millions of personalized products based on individual preferences, and put one product into multiple scenes without doing photoshoots.
“There’s a massive shift happening in the world of commerce. Shoppers are demanding more engaging and interactive digital product experiences when making decisions—be it in the form of 3D Visual Configuration or AR—and the brands and manufacturers who provide this experience will capture customer loyalty, increased sales and market leadership. This offering has moved very quickly from a nice to have to a must-have.” David Stein, Co-Founder and Managing Partner at Leaders Fund and founder of Rypple (acquired by Salesforce).
They are also excited to have ISAI Cap Venture (Capgemini and ISAI joint fund) as part of their fundraise.
“Threekit’s groundbreaking technology and platform, which can create digital assets before producing them, addresses well the needs of organizations today for end-to-end immersive experiences and more sustainable supply chains,” said Charlton Monsanto, Immersive Experiences Offer Leader at Capgemini. “We are thrilled to be not only a long-term business partner to Threekit, but also an investor to support their growth.”
The promise of visual commerce for NFTs and the Metaverse
Visual commerce is changing the way shoppers experience products digitally and will have a profound impact on NFTs and the Metaverse. Threekit enables brands to create thousands or millions of unique 1 of 1 product creations that can be minted and sold to fans and collectors as NFTs. As virtual products grow, they will increasingly be used for visual identities across virtual worlds.
The Metaverse is a persistent virtual world and shopping will be driven by 3D and Augmented Reality. The brands that work with Threekit will be able to represent their entire portfolio and to allow Metaverse participants to truly engage with their products.
The team wants to offer a final thank you to the top-tier entrepreneurs who have invested in their growth, including Godard Abel (Founder of G2, Steelbrick, BigMachines), Carsten Thoma (Hybris Founder), Ray Grady (former GM of Salesforce Commerce Cloud), and Steve Young (Hall of Fame quarterback).
Threekit’s team is taking a little time to reflect and celebrate this step in their growth as a company. But they’ll be back at it tomorrow, working to deliver the best visual commerce platform for today’s market and beyond.