ISAI GROWTH LENDING PROVIDES NEW FINANCING TO AB TASTY TO SUPPORT ITS GROWTH STRATEGY

ISAI Growth Lending, a new player offering non-dilutive growth financing to tech and tech-enabled companies in France and Europe, is supporting AB Tasty, a market leader in solutions for product optimisation and digital customer experience personalisation, with financing to support its organic and external growth.

Founded in 2009 by Alix de Sagazan and Rémi Aubert, AB Tasty offers A/B testing, website and mobile personalization, feature management, product research and recommendation solutions through its SaaS platform. Its plug-and-play platform, used by more than 1000 customers, helps marketing, product, and tech teams deliver a better digital user experience to their customers. AB Tasty has approximately 300 employees in 12 offices worldwide. The company is backed by institutional investors such as Crédit Mutuel Innovation, Korelya Capital, Omnes, Partech and XAnge.

The bespoke financing arranged by ISAI Growth Lending, in the form of a bond, is intended to finance the company’s international development, the expansion of its services and its external growth policy following the recent acquisitions of Epoq in Germany and Dotaki in France. In addition, the financing includes a margin ratchet mechanism based on the achievement of jointly defined environmental and social impact targets.

Rémi Aubert, co-founder of AB Tasty, comments: “The current momentum is very positive for us with a growing demand for our services in France and abroad in a favourable market environment with the sunset of the Google Optimize tool. The financing solution offered by ISAI meets our current needs and our ambitious development plan while also giving us the opportunity to bring on board a long-term strategic partner with strong digital expertise.”

Pierre Cousin and Sébastien Ritter, General Partners at ISAI add: “We have been impressed by the quality of the teams’ execution, the sustainable enrichment of the product offering and the relevant external growth strategy, which has led to numerous new commercial successes and a continuous improvement in customer satisfaction and loyalty. We are delighted to be partnering with AB Tasty’s management team through a bespoke financing that will enable them to capitalise on multiple current development opportunities.”

Participants:
AB Tasty: Rémi Aubert, Alix de Sagazan, Olivier Candau
ISAI: Pierre Cousin, Sébastien Ritter

ISAI Advisors:
Legal, Tax, Social: Mermoz (Tristan Segonds, Martin Kyuchukov, Eleanore Griffiths, Roxane Descarpentries)

AB Tasty Advisors:
Corporate: Julien-Jeulin & Partners (Laurent Maudoux)