AXEPTIO, A LEADER IN RESPECTFUL INTERNET USER CONSENT MANAGEMENT, HAS SECURED A 3.5 MILLION EURO INVESTMENT FROM ISAI, EVOLEM AND OVNI CAPITAL
Paris, May 3, 2023 - Since 2017, Axeptio has been developing a consent management platform aimed at rebuilding trust between internet users and brands. The platform has already been adopted by over 50,000 websites. As part of its international expansion, the Montpellier-based start-up has announced that it has raised 3.5 million euros from investment funds ISAI, Evolem, and Ovni Capital.
Making consent management a crucial part of the user experience
Internet users are now constantly faced with numerous consent requests while browsing the internet, such as accepting cookies, general terms and conditions of sale, or subscribing to newsletters. This constant solicitation creates "consent fatigue" among internet users and negatively affects the conversion rates of e-commerce sites and the performance of calls-to-action. Against this trend, Axeptio has established itself with a platform that, unlike its counterparts, aims to provide the conditions for truly informed consent while preserving website performance.
Consent management becomes more playful for internet users and simpler for brands. Axeptio's self-service tools come with an intuitive interface and are easy to install and configure. Developers can quickly set up procedures for storing evidencethat complies with regulations, as well as A/B testing methods to evaluate the effectiveness of each parameter.
"Transparency and image are essential to building a strong and lasting relationship with an audience. Consent is not just an obligation. It is an excellent opportunity to empower the user and encourage them to trust." commented Romain Bessuges-Meusy, CEO, and co-founder of Axeptio.
Fundraising to scale up and successfully expand internationally
The consent management market only emerged in 2018 with the application of the European General Data Protection Regulation (GDPR), which regulates the processing of personal data by digital players. Since then, more than fifty players have appeared on the market for consent management platforms, and some, like Axeptio, aim to establish themselves as international leaders. Among the publishers of the 50,000 websites on which its tool is deployed, the start-up already has 10% of its clientele spread internationally across 40 countries.
To accelerate its international development and conquer new markets, Axeptio has led this 3.5 million euro funding round. The amount will allow the Axeptio team to welcome new senior profiles and increase their workforce from 42 employees to around 60.
"After equipping tens of thousands of websites for startups, SMEs, and large companies throughout France, our ambition is now international. This fundraising venture will allow us to conquer the billions of websites that still need to be equipped!" concluded Romain Bessuges-Meusy, CEO, and co-founder of Axeptio.